Symbolic values and the symbolic power of values (comentarios)

 

Any consumer that has read a Fair Trade leaflet about how the system works, is aware that he or she is paying a higher price than for conventional products, as one of the FT mechanisms that enable the ‘third world’ producers to make a better deal. This over-price is justified through the set of symbolic social and ecologic values that are a fundamental requirement the consumer is expecting the label agency to fulfil, as an ...

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